MGT613 2nd GDB Idea Solution Nov 2012.
The sports industry of Pakistan was considered as one of the major contributor in GDP of the country, but nowadays the situation is different sports industry in Pakistan is having difficult times due to many domestic and international reasons. Sahgal Corporation have started their business in Pakistan in these difficult times, they are basically dealing with the manufacturing of sports items majorly footballs and their accessories.
Despite of the competitive nature of Pakistani sports industry and its challenges for the new investors, in just few years’ Sahgal Corporation is having great success in the market. Their sales are boosting up unlike other players in the market, they are also grabbing handsome market share and the company is progressing gradually.
Keeping in view the current situation of Pakistani sports industry; you are required to discuss the major factors, in terms of operations management, that the Sahgal Corporation has adopted to gain market success in few years. Also suggest that which areas they need to focus in order to maintain their current position and ultimately gain competitive advantage over its rivals.
Current situation of Pakistani sports industry:
Now this modern and fast growing era our sports industry of Pakistan is at its boom. In this regard Sialkot becomes fame in sports sector, its products supply to almost every country in whole world. The products range include volley ball, tennis ball, shuttle cocks, nets, soccer balls, hockey sticks, base ball bats etc. All products are made for international markets and have become popularity wordily. The most of in the world very well known brands are belonging to Sialkot Pakistan. Like:
Introduction of Segal corporation:
Segal sports industry is very well known and experienced industry of Pakistan. Segal Corporation is trading import export in international level. Segal sports industry is situated in Sialkot Pakistan. Its manufacturer all kind of sports goods likes:
Soccer & Football
Boxing & Karate
Fitness accessories etc.
Segal sports industry's aim is offer to their customers the top of the line sports at an affordable price.
Some suggestion here to maintain current position:
According to operational management Sehgal sports industry have to see and follow some suggestions because today, Sehgal Corporation is having great success in the market and attaining high market shares. While their sales in booming than other competitors in market. So now Sehgal Corporation should apply some very useful and beneficial strategies to maintain its position in market than competitor rivals:-
Reducing perceived risk.
Should give attention to personnel training.
Should customize the standard product.
Should standardize customer service.
Should low-cost customers.
Should affordable price for customers.
Should reduce the personal element in service delivery.
Should promoting self service.
Should reduce network costs (hub and spoke).
Should taking service operations off-line.
Proper marketing strategies.
Should quality of product according to international standard
Should flexibility in strategies or in models.
Should durability and on-time delivery
All these strategies whose are mention above, very tricky and beneficial if apply very efficiently and effectively in an any organization.
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